Customer loyalty is, at its core, about retention, not acquisition.
Customer engagement is no longer a “one size fits all” marketing strategy, but it’s surprising to see how many professionals still fail to adjust to this evolution. In this environment, continuously acquiring new customers is more costly and unreliable, which is why customer retention is now a priority.
This guide includes multiple perspectives, including:
Creating a great customer experience
Ways to improve customer retention
Why customer loyalty is about more than a program
How to make loyalty a part of consumers’ everyday lives
Predictions for the future of customer experience
It’s imperative now more than ever for brands to cut through the noise and find ways to add value to consumers’ lifestyles to keep them engaged.