Despite a progression of technology, methods, and practices, measuring marketing’s success and ultimately ROI is difficult. Yet, with Gartner‘s prediction that marketing profitability will overtake customer experience (CX) as a top strategic priority this year, the pressure is strong. How do marketing and analytics teams truly answer “what’s really working & what’s not?” We cover the five key challenges—and where to focus—for CMOs tasked with driving measurable ROI over the next decade.
5 Common Challenges in Measuring Marketing Return on Investment (ROI)
Measuring return on upper-funnel brand investments
Navigating the post-cookie world
Measuring earned media’s impact
Engaging buyers in a crowded media landscape
Implementing the right marketing effectiveness solution
Download the whitepaper for a detailed look at these 5 key challenges and forward-thinking resolutions.
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