A successful alignment strategy between marketing and sales starts with a mutual understanding of the target audiences, includes messaging that resonates with those audiences, and is kept on track with the agreed upon metrics.
This alignment is strengthened by regular meetings between marketing and sales, ensuring that everyone understands their roles and responsibilities.
With the playbook you'll learn:
6 strategies to align sales and marketing teams within your organization
2 caveats to the alignment
Next steps: Actionable workbook to begin the work today!