Today's consumers are digital consumers - and they are shopping and buying when, where, and how they want. Understanding their shopping experiences online is critical to creating experiences that will lead them to click “Buy”.
Across all demographics, product content is the number one reason consumers click “Buy”. Brands and retailers must focus their efforts on creating a superior mobile experience across all devices, and deliver content that accurately represents the product that they will receive. If you provide that superior content, and a competitive price, you have the opportunity to both close the sale and also build long-term consumer loyalty.