Your comprehensive guide to improving your hospitality business with data.
As hospitality companies recognize competition from disruptive entrants such as AirBnb, rising consumer demands, and geopolitical turmoil, the industry continues to change rapidly. Innovative technologies enable many of these changes, and these systems leave digital footprints in the form of mounds of data that can be exploited to great beneﬁt. The trick is knowing where and how to look.
We have created this comprehensive guide to help you do just that. Who is this guide for?
Hospitality business owners and managers who want to start making sense of the data their organization collects.
Data analysts wanting to understand the key issues in the hospitality industry, as well as possible data-driven resolutions.
Hospitality professionals who want to better leverage the data maintained by their organization to help advance their career.
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